60% of people will outlive their savings. And that’s not good enough. With lifespans doubling across the world, more people than ever are outliving their savings. What’s a bank got to do with it? We help people make better financial decisions earlier. So they can prepare for a longer life and enjoy it on their own terms.
About the campaign – Good Enough Will Never Change The World
To make things Better, we challenge the things that aren't good enough. Like more and more people outliving their savings. Wildlife going extinct because of the money to be made. And money-making industries that endanger the lives of workers. All the things that are not good enough.
We think it’s time for the financial sector to act, and we’ve decided to be the ones to take the first step. To help people make better financial decisions earlier so they can prepare for a longer life. To block money laundering by wildlife syndicates. And to change how things are done in shipbreaking and other sensitive industries by making higher safety standards a condition for securing finance.
Because we’re not here for good enough. We’re Standard Chartered, and we’re Here for good.