Standard Chartered – Good Enough Will Never Change The World #brandwork

A ship is 90% steel, making it a valuable source of scrap steel for construction. But dismantling ships is dirty, dangerous work. And it’s done in Bangladesh because labour is cheap and regulations are lax. What’s a bank got to do with shipbreaking? We help change how things are done in shipbreaking by making higher safety standards a condition for securing finance. It’s just one of the ways we make industries around the world better from within. 

About the campaign – Good Enough Will Never Change The World

To make things Better, we challenge the things that aren't good enough. Like money-making industries that endanger the lives of workers. Wildlife going extinct because of the money to be made. And more and more people outliving their savings. All the things that are not good enough. 

We think it’s time for the financial sector to act, and we’ve decided to be the ones to take the first step. To change how things are done in shipbreaking and other sensitive industries by making higher safety standards a condition for securing finance. To block money laundering by wildlife syndicates. And to help people make better financial decisions earlier so they can prepare for a longer life. 

Because we’re not here for good enough. We’re Standard Chartered, and we’re Here for good.