Standard Chartered #finance

This campaign called out the uncomfortable truths the financial industry usually skirts around—
Industries that profit while putting workers at risk.
Markets that drive species to extinction.
An ageing population outliving their savings.

At the heart of it: a bold idea that challenged complacency in finance. Good enough will never change the world.

The line became a rallying point for the brand’s stance on progress, responsibility, and action. The campaign launched globally across film, print, and digital.