Belvedere #spirits

To get a drink, you had to mix. Literally.

Belvedere wanted to be seen not just as a vodka, but as the base of great cocktails. So we gave partygoers RFID bracelets linked to their social media accounts; each one assigned a different cocktail ingredient.

To unlock a cocktail, they had to find others, scan bracelets together, and create their custom mix.

A simple idea that turned social mingling into both mechanic and message.