In the Philippines, demure wasn’t just a look — it was an expectation. But young Filipino women were done with quiet. They wanted bold. Loud. Full kikay energy.
We teamed up with Emily in Paris to launch limited-edition lip balms that turned a legacy product into a statement. Playful. Feisty. Anything but demure.
The results:
No. 1 on Shopee and Lazada
1,000 sticks sold in 3 hours
90M impressions, 9M views, 8,000 5-star reviews.